About Us

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Who we are

Shun Fat Supermarket is a rapidly-growing Asian supermarket chain selling a wide range of imported grocery items from Asia, including from China, Taiwan, Japan, Thailand, and Vietnam.

In 1993, Chinese-Vietnamese entrepreneur and seafood wholesaler Hieu Tran opened our first store to serve the Chinese community of Monterey Park, California.  Since our founding nearly 20 years ago, we have experienced rapid expansion, thanks to strong customer loyalty and to the excellent support and cooperation of our suppliers, who share our core values.  We are now the fastest growing Asian supermarket chain in the U.S., with a total of 15 stores conveniently located throughout California and Nevada.

What we believe

Freshness and variety are the cornerstones of the Shun Fat Supermarket group.  Because we constantly strive for the highest possible level of customer satisfaction, our focus is on quality, innovation and continuous improvement in product selection, customer service and convenience.

At the Shun Fat Supermarket group, our core values center on a strong commitment to providing our shoppers with a wide selection of high-quality products at low, competitive prices.  Going above and beyond the departments found in many of our competitors’ stores, we distinguish ourselves by carrying varieties of fruit and produce from the four corners of the globe, a large selection of fresh, frozen and live seafood, and a full line of Asian, American and Hispanic groceries.

About our name

“Shun Fat” is the romanized transcription of 順發 in Cantonese.  Shun fa (順發) in Chinese and thuận phát in Vietnamese both mean a “favorable distribution” (of wealth).